Why Starbucks Added NFTs to its Loyalty Program with Forum3
Forum3 provides digital advisory services to large brands seeking ways to utilize NFTs in customer loyalty programs. The group is well known for its collaboration with the Starbucks Odyssey experience, and having just recently announced a $10M seed round, we were eager to bring Forum3’s Joe O'Rourke onto the show.
We join Joe to discuss:
Joe's unique journey into web3 full-time
How NFT-based loyalty programs can drive deeper customer engagement
Forum3's roadmap